The Kiln, Shoreditch, London In person, livestreamed to everywhere else
The digital marketing strategy conference.
Two days for the people who set direction, not just tactics: strategy leads, CMOs, and the operators who translate positioning into a plan a whole company can run on.
Tactics changed faster than strategy could keep up.
Channels fragmented, attribution broke, and generative tools rewrote the cost of content overnight. Most conferences chase the tactic of the quarter. Signal is built for the layer above that: the calls that decide what a company says yes and no to, and how those calls hold up longer than a single campaign.
Four frequencies, one room.
Track A
Strategy & positioning
How leadership teams choose where to compete, what to say no to, and how to make that decision stick past the next reorg.
Track B
Data, attribution & measurement
Making real decisions in a cookie-less, multi-touch, increasingly private measurement landscape.
Track C
Brand, content & creative
Building brand systems that hold together across a hundred formats and channels without losing a voice.
Track D
Growth, retention & lifecycle
The mechanics of compounding growth once paid acquisition stops being cheap.
Two full days, no dead time.
Times shown in local London time. Every session is recorded for pass holders.
Day 1, Mar 4
Day 2, Mar 5
Day 1, Mar 4
09:00
Doors open & coffee
09:30
Opening keynote: Strategy in the age of infinite content
Elena Voss, Halcyon Health
10:30
Breakout sessions
Choose your track: A, B, C or D
12:00
Lunch
13:00
Panel: Attribution is broken. Now what?
Ines Bergstrom & Marcus Oduya
Track B
14:00
Breakout sessions
15:30
Coffee & networking
16:00
Fireside: Positioning through category disruption
Priya Chandrasekaran, Northwind Retail
Track A
17:00
Day one closes: drinks reception
Day 2, Mar 5
09:30
Keynote: The retention era
Devon Marsh, Marsh & Rule
Track D
10:30
Breakout sessions
12:00
Lunch
13:00
Workshop: Building a brand system from scratch
Sam Okafor, Lumen Outdoor
Track C
14:30
Closing panel: What we are betting on for 2028
15:30
Closing remarks & farewell coffee
People building the plan, not just the campaign.
PC
Priya Chandrasekaran
VP Marketing Strategy, Northwind Retail
Track A
MO
Marcus Oduya
Head of Growth, Tidewater Financial
Track D
EV
Elena Voss
CMO, Halcyon Health
Keynote
SO
Sam Okafor
Director of Brand, Lumen Outdoor
Track C
IB
Ines Bergstrom
Head of Data & Analytics, Circuit Motors
Track B
DM
Devon Marsh
Founder, Marsh & Rule Consultancy
Track D
The Kiln, Shoreditch.
Getting there
The Kiln, 14 Rivington Yard, London EC2A, an 8-minute walk from Old Street station.
Doors open 08:30 both days. Bring photo ID for badge collection.
Staying nearby
We have held a room block at three hotels within walking distance. A link and discount code goes out with your registration confirmation.
Book before February 5 to guarantee the rate.
Pick how you want to be there.
All prices in USD. Group and student rates available on request.